Top 6 strategies to recruit real estate agents in 2022

Any successful brokerage firm relies heavily on the recruitment of outstanding real estate agents. Getting human capital to work for you is no easy process, whether it’s through reputation, education, or simply reaching out with knowledge. Many companies spend marketing dollars on recruiting, while others devote time to networking, and then there are the interviews — but it’s an investment that can pay off.

Similarly, persuading someone to stay might be challenging. While you are free to do things your way, this article provides solutions for attracting real estate agents.

1. Provide a detailed and clear job description.

Whether you’re looking for new or seasoned agents, the job description can reveal a lot about a business to potential candidates. It’s okay to use some creativity, but be clear about what you’re looking for and what you’re delivering.

2. Offer commission splits that are competitive.

Money is the fuel that keeps a firm afloat. A competitive commission split, in addition to brand awareness, consistent lead flow, and business perks, might ultimately be the deciding factor in recruiting and retaining the market’s top personnel.

3. Assist your agents in developing their brands.

Real estate is a personality-driven industry. Even if an agent works for a large corporation or a small business, they can increase their sales by branding themselves.

Showing prospective employees that you can assist them to establish and maintain their brand is a part of how to recruit real estate agents. Share your branding strategy with potential agents, emphasizing how you assist them in marketing themselves. Share your achievements with them during the interview process, and promise them that you will help them brand themselves.’

4. Provide Cutting-Edge Technology and Equipment

You must set yourself apart from the competition, just as you do in other aspects of the real estate market. Offering your agents the latest in real estate technology, such as an all-in-one Customer Relationship Management platform, is a terrific way to do that. It will not only keep things moving smoothly and likely result in more house sales overall, but it will also demonstrate to potential recruits that you are serious about preparing them for success.

5. Make the application easy to use.

Making the application user-friendly may appear to be a minor detail, but it is one of the most crucial components of hiring new real estate agents.

  Talented agents don’t have the time or inclination to spend in time-consuming or difficult-to-use application processes. For reaching millennial prospects, a great online experience is also required. To prevent being passed over for excellent talent, be diligent while keeping your procedure simple and quick.

6. Incentivize referrals

Employee referrals are still the most common source of hiring in many industries. This is especially true in the realm of real estate recruitment agency hiring. Employee referrals account for roughly 73 % of interviews and 64% of external hires. Referrals are simple to obtain, need no advertising, and create higher-quality applicants, making them one of the most effective ways to hire real estate agents. You can be confident in how to hire good real estate agents because your employees will act as a kind of first-layer screen for your real estate firm or branch office. You can tackle the dilemma of how to recruit additional real estate agents by using your existing pool of agents.